77Blue was founded in 2002 by a couple of dot-com survivors and has grown to a staff of nine. We saw what worked and what failed in The Dot-com Boom. After looking at many opportunities, we decided to launch a network of sites where could offer our partners a turnkey shopping solution to quickly add a private label shopping section to their websites.

Our partners recognize the opportunity to offer additional content with almost no effort on their part. We give our partners the ability to immediately offer coupons, deals and promotions for over 600 online stores. We maintain a database of tens of thousands of links to these stores, verifying the authenticity of each and ensuring that these timely offers remain up-to-date.